Back in January, I wrote about my plan to set-up a website for my new life as a freelancer. I’m not going to lie, it hasn’t been easy – nowhere near as easy as setting up my blog, and definitely not as easy as I thought it would be. It’s there, but it’s not great and I haven’t been sharing it with many people as a result.
Recently, I attended a networking event with people doing exactly what I do and the need for a website couldn’t have been brought home to me more; each of the twenty-odd people round the table said most of their work comes through their websites, which is a huge benefit for them as small business owners and sole traders, and would be a huge benefit for me.
There are other benefits to having a web presence too: being able to build a database of clients and potential clients was a key one for me (my theory is the more people I contact, the more likely I am to find people who want to work with me), and having the ability to understand who is visiting my site and why, helping me develop a stronger marketing message and hit the right note with my audience.
What also became clear to me though, is how crowded a market I am working in and how my website needs to stand out. What I have isn’t good enough and it’s something I need to fix because having a web presence needs to do more than say who I am and what I do but also that I can be trusted to do the job well and you need to hire me. I would imagine it’s the same for all of us out there who run our own businesses or work for ourselves.
So, I’ve been thinking a lot about what I need in a website. First off, for someone who isn’t technologically minded and who hopes to be busy working rather than website developing, it has to be simple (for me and my clients). Simple websites are not always as easy to create as you think, at least not on your own and if you want them to look good, really good.
Which means getting help from a company who can help my dream of a website that is innovative, engaging and easily updateable, something that will make me stand out from the crowd and looks as good on a computer screen as it does on a mobile device.
Silky Ocean Studios are one of the companies that might be able to offer that help, taking the stress out of designing my website for an affordable price and offering expert care and support to design a site that meets my business needs and helps my business grow. From what I’ve seen so far, I’m impressed – with a wide range of clients their sites are clean, clear and (I think) rather stylish.
Now, to get online and organised!
Working with Silky Ocean Studios